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Referral Marketing Programs

A referral-marketing plan is a structured and systematic process that encourages and rewards your existing customers for referring your company to other prospects that have a need for your products. You are offering your customers something of value in exchange for a valuable referral to your business.

It is a proven fact that referrals turn into customers more quickly. These customers are also more loyal to you. Customers that are referred to you are more likely to refer someone else when prompted; setting in motion a never-ending cycle of strong leads. The more you serve your clients, the more they will serve you!

Rewarding employees will help you attain your sales goals, motivate sales staff, and help you to retain sales staff.  By executing a sales incentive program, you will ultimately achieve higher revenue by motivating sales reps to reach their potential.  The program will serve as a basis to motivate employees to show up to meetings, make new appointments, grow current accounts, and to execute the referral-marketing plan.

Total Profit Marketing Tip:
The best time to ask for a referral is upon completion of a successful project with your customer. Your credibility and relationship is at its strongest and you customer will feel the most comfortable in recommending you. Don't forget to reward that referral with a gift or coupon. Your customers are more likely to remember to give you that valuable referral if you give them something valuable in return.
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