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Business Cards:
So you cringe at the very thought of handing someone an ordinary "black-ink-on-white-card-stock" business card? Have you thought about the power of an unusual business card design? Business success depends on showing potential customers that you're different and better than your competitors.
Many people’s business card designs are printed in black ink on white card stock. Different is often better. Thanks to today's modern technology, savvy entrepreneurs can embed or imprint their contact information on nearly every surface imaginable - from wood, plastic, metal, magnets and glass to papers made from shredded money or golf course grass clippings. So should your next business cards be imprinted on gleaming brass or a flexible magnet? The primary purpose of your business card design is to make you memorable and desirable. If your prospect actually keeps your card, remembers they have it, and uses it later, you've got a winner.
Don't get us wrong though, if you want a dirt cheap, black and white card, we can do those too!
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 Total Profit Marketing Tip:
Don't just hand out those business cards. Make sure you get one in return or at least some contact information also. Don't forget that the goal of an initial meeting is to build a business relationship. You have to follow up immediately and continuously. A business card museum does help you grow your business.
Click here to read about TPM. |
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Advantages of Non-traditional Business Card Design
- An unusual business card design gets noticed. If you can't impress Mr. Hotshot in person with your dazzling smile and delightful wit, a holographic business card can impress him instead.
- Unusual business cards are kept. (An artist gave us a business card created from torn cardboard. we'd never seen anything like it before or since, and yes, we kept it.)
- Business cards printed on durable material such as plastic or metal last a long time, and imply that the company it represents is solid and reliable.
- Some business card design materials make great tie-ins with specific services or product lines. If you refinish vintage furniture, you could very effectively use a business card made of wood.
Non-traditional card materials enable non-traditional card uses, too. For example, you can order business cards with peel-and-stick backing. You hand them out like regular business cards but you can also stick them on bumpers, catalogs, wine bottles or directly onto your Rolodex. They're also a great alternative to popular magnetic cards, especially when having a magnet near delicate equipment, such as computers, would be problematic.
| Featured Business Card Designs |
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