If you think Twitter, Facebook, and other online social networking site communities are only for teens, you're missing out on valuable and free marketing platforms for your brand (business or product). Further, if you're not on social media, you're risking losing your potential clients/customers to those smart business people who are utilizing social media.Which social media platforms you focus on depends a great deal on what your brand is.

Here are seven excellent reasons why you must use social networking sites no matter what you are promoting:

Reason 1: It's the Most Cost-Effective Online Advertising
The current most popular social networking sites being used for business are free: Twitter.com, Facebook.com and LinkedIn.com. (LinkedIn does have an upgrade that costs, but it's not necessary to get this upgrade.) And this is "relationship" marketing to targeted markets. "Free" is definitely more cost-effective than spending money on online advertising techniques such as Pay Per Click or banner ads.

Reason 2: You Can Have Global Reach With Social Networking Sites
The world is now a global marketplace. Why not reach this global market? Many of the most popular social media platforms have this global reach, and you can see this clearly illustrated on Twitter. At any time of day or night you can see real-time "tweets" from people in Japan, England, the U.S., India and many other countries.For example, if you have a book that might appeal to anyone in the world who reads in English, why limit yourself to just promoting in the U.S.? Thanks to Amazon people outside the U.S. can buy your book even if it is only available in U.S. stores.

Reason 3: You Can Attract Targeted Groups of People as Potential Clients/Customers for Your Brand
Social networking sites enables you to join groups of people with the same interests and goals. On LinkedIn and Facebook you can join groups as varied as Children's Book Writers to eMarketing. If you choose groups to join based on your brand, you'll be putting yourself in front of the exact groups of people you want to reach as potential clients/customers. This can pay off in increased sales for you.

Reason 4: You Can Form A Community by Using the Community Aspect of Social Networking Sites
Once you are active on social media platforms and have people who are your followers (Twitter), your friends (Facebook) and/or your connections (LinkedIn), you can start groups of highly targeted interests. You can create a niche market in your brand, book or business and share your knowledge with others who join your community. These people can become your loyal followers, friends and connections - and they can help spread your marketing message to their followers, friends and connections.

Reason 5: You Can Use Social Networking Sites to Establish Your Expertise
People like to do business with people they know, like and trust. By sharing your knowledge for free online with the people in the social media groups you belong to, you can establish yourself as an expert. This can pay off in increasing potential clients/customers' trust in you.And you can also receive invitations for blog "interviews" or BlogTalkRadio show interviews or podcasts. And these interviews lead to more free exposure for your brand and more free exposure for your expertise.

Reason 6: You Can Use Social Networking Sites To Find Cross-Promotional Partners
Amazingly in the world of social media, people who would be considered competitors in the off-line world are teaming up to provide products and services to their combined clients/customers. And these clients/customers are very responsive to these cross-promotions (often called joint ventures) - especially when introduced to a second expert by a first expert they already know, like and trust.You and your cross-promotion partner can each get access to the other person's "list" (the names of interested clients/customers collected at a website) and thus you've greatly expanded your potential client/customer pool.

Reason 7: With a Few Keystrokes You Can Announce New Updates of Your Activities
Your updates on Twitter, Facebook or LinkedIn take seconds - and you've announced to your followers, friends and connections what you're doing or what you're offering or what you're speaking on. And there are even online applications that allow you to update your status across several of your social media accounts simultaneously. So it is as easy as 1-2-3 to keep in front of your potential clients/customers.

In conclusion, once you become active yourself on social networking sites, you'll find many more reasons to promote your brand, book or business on social media in order to attract targeted potential clients/customers. And you'll look back at your pre-social networking days and wonder how you ever did marketing without using online social networking sites.

Labels: marketing, websites

Custom Web Stores

Only 3% of all business sell their products or services online...
While 50 Million people will shop online this year!

Click on the images to the right to view
a couple of our custom web stores.

Custom Web Store With
10 Products Only $1000!**

Creating custom web stores to showcase your products or sell them online can be a great solution for your business. We customize and upload a full shopping cart to your web site, and can set you up with PayPal to accept credit card payments, if you do not already do so.*

Call us today and get your web store up and running before the holidays!

* PayPal charges not included.
** Additional products are 10 for $100

Call us at 816.228.1123
or click here for more information:
Website Development

Labels: deals, marketing, websites

Networking, whether online or offline, is a great use of time when done properly. As with anywhere you spend your time, knowing why you are doing it, how you will measure success and having a plan is the best approach.

Social Networking online is a good idea for these reasons:

1. There Is No Direct Cost
There is no direct cost unless you opt for an upgrade, if one is offered. I haven't paid for an upgrade and have steadily increased my list to include over 1000 followers between just three social media outlets, and without much effort.

2. Build Your Business by Connecting With Peers
Are you interested in finding joint ventures, affiliates, guest experts or other peers you can bounce ideas off of? In the last few weeks alone, I have located one large joint venture partner and have had several other partnership opportunities cross my desk. Business owners just like you are using social media to connect with others who are interested in using your articles, hosting you as a guest expert on teleseminars, webinars and live events, and even creating projects together!

3. Build Your Business by Following People You Are Targeting
Would an article written by a certain reporter make your year? Follow them on Twitter or Facebook and see what is of interest to them and what they are writing about. You don't know what golden nugget you'll find by following them online that may open the door at the right time. Follow them and invite them to follow you as well! Or with LinkedIn you can find out how many degrees you are from them. You may surprise yourself by being only one or two degrees away from your target!

4. Showcase Your Expertise, Build Your Platform and Attract New Clients
Social media is an interesting animal. While many people use it to grow their businesses, you must be mindful about outright promotions. Generally speaking, heavy marketing of your products and services on these sites is a big no-no. Here's how I do it. I'll post something like this: "Just got off the phone with social networking guru Nancy Marmolejo. Now I'm off to finish writing my sales page for the Business Breakthrough Series." People who are intrigued will check you out and may end up deciding to follow you and ... bingo! They have just entered your world!

5. Reach Large Audiences
The world is your oyster in social media. There are only a few businesses that are truly limited by geographic boundaries, especially if you are in the information marketing business. Being active on social networking sites eliminates geographic boundaries and allows you to reach a vast number of people from all over the world. If you have products and services that can be purchased by anyone in the world, being active in social media is an absolute must for you. I recently held a teleseminar with people from over 10 countries in attendance, all from the comfort of my home office! And my sweat pants!

So, is social networking worth the time?
It depends. Social media is absolutely the wave of the future, and you will need to know something about it at some point. However, whether you work it into your plan for 2009 depends on your goals. If you have a goal of increasing your reach to prospects either locally or internationally, you can do that quite effectively through social media. However, if you can cannot and will not commit to learning how to "tweet" on Twitter or communicate on Facebook or use your connections on LinkedIn, it will not be worth your time.

Ad Trends Advertising can help you get started with Social Networking for as little as $250. Call us today for a FREE 1-Hour Marketing Consultation with our Internet Marketing Director 816.228.1123!

Labels: marketing, websites

As the online market place continues to warm up to the idea of SEO, link building campaigns have become center stage as they tend to be the most time consuming and crucial part of any internet marketing strategy. Link building services are the most commonly outsourced aspect of SEO. This process involves finding qualified and thematically relevant one-way linking partners who will link back to your website.

At first glance this sounds easy and there are hundreds of automated products out there that claim to add thousands of back links overnight. The truth is there are no short cuts in cultivating authoritative back links for a site. Link building campaigns spend many hours link building by hand in order to get the best results. Spammy automated products often don't cultivate valuable links and tend to do more harm than good. Here are a couple quick suggestions to help you get started:

1. Know What Keywords You Are Targeting.
• Make sure that the anchor text of the link has the keyword you are targeting. For example, if you're targeting the keyword "baby names" you'll want to place that keyword in the anchor text of the link. I've seen many companies go after links by using their company name.
2. Know What Kind Of Websites You Are Targeting.
• There are many strategies link building companies use to source qualified back links to their clients. The most tedious but often most rewarding method is manual linking requests also known as "cherry picking". This method allows you to obtain exceptionally qualified links which can really help boost your position in the search engine results page (SERPS). A good place to start with manual link building is to look at your suppliers, vendors, clients, related organizations associations and more.
3. Determine Where The Link Will Be Placed.
• I try to get my links no more than a few clicks away from the homepage. The page must be thematically relevant and recently cached by Google's search engine (this lets me know that the page has been indexed by Google). I also take a look at the number of external (outbound) links leaving that page. I try to keep the number of external links below 50 as it will dilute the effect of the page.
• Try to avoid placing your links on a "sponsored" or advertisers section that runs throughout the entire site. Also avoid footer links as rumor has it Google has devalued links buried in the footer of the site.
4. Determine What Value The Link Will Have.
• Within the last 5 years Google developed the concept of the "no-follow" link. The "no-follow" code is inserted into your link and instructs the Google spider to ignore it. The "no-follow" link can be seen used most commonly in blog comments and forum posts. This initiative was set forth to combat spam and automated linking mechanisms that would throw links automatically on blog comments and forum posts.
• There are a lot of SEO professionals that will only place a link if it is a "do-follow" link, meaning it doesn't have the "no-follow" attribute. I tend to disagree with this notion especially when the link in question is on a highly trafficked authority site. If it makes sense for the link to be there, then add your link. Even though Google won't give you any credít for it, it will be seen by thousands of people who may visit your site and link to you themselves because your site is highly relevant. I call this concept indirect link building. You are influencing and promoting your site to potential linking partners.
5. Request Links Only On High Value & Relevant Websites.
• Search engines see links as votes of confidence for your site. The more relevant and authoritative the site, the more consideration is given to the link and the subsequent keyword in the anchor text. It really pays off to focus on the quality of your links rather than the quantity. It is also important for your link building to look natural and not an attempt to deceive search engine spiders in search of links. Try looking for sites within your industry rather than general, unrelated sites to get links from.

Link Building Campaigns are a very time consuming process and link building companies spend a lot of time researching, testing and improving their techniques. Link building services are available for companies that don't have the time to invest in manual link building. The bottom line is that with a little help anyone can link build and move their site up the SERPS.

If you need help with your Link Building Campaign, give us a call today!

Labels: marketing, websites

The Greater Kansas City Chamber of Commerce is holding thier annual business showcase on Wednesday, September 30, 2009 from 3pm - 6pm at Union Station's North Hall.

• Free Admission
  
• Open to the Public
  
• 100 Tabletop Exhibits
  (Including Ad Trends Advertsing)
  
• Networking Opportunities
  
• Build Business Relationships
  
• Purchasing Available
  
• Cash Bar & Free Appetizers from 5p-6p

Labels: adtrends, marketing

Recent studies conducted by a national research firm show that full-color printing generates a 60% higher response rate then simple one or two color ads.

There are many ways to market your business and improve sales but few can provide for you the return on investment (ROI) that full-color brochures can. Brochures are found everywhere; while waiting in line at the bank, pinned to bulletin boards, at restaurants and bars, literally anywhere you go they catch your attention while offering great deals and opportunities not to be missed. A well-designed brochure will catch a potential customer's eye, inform the customer, increase their curiosity, and get taken home. But how do you ensure that your brochure makes it? The first step is to invest in a full color printing design and printing service.

Having your brochures designed and printed in full-color ensures that the people who see it will notice it. It's that simple. There is nothing quite as dull as an all-gray brochure, printed in black and white simply to save money. With full color printing, usually a blend of four colors Cyan, Magenta, Yellow and Black (CMYK) will be used to replicate any color that can be printed (a photograph for example). This opens up a wealth of possibilities to the designer of the brochures as well as the business behind them. Many people are aware of the psychological impact of colors and yet fail to use them to their full potential. Color can be harnessed in lots of ways, whether it is used to build trust, to establish a fun and playful theme or simply to sell goods, it is a powerful tool that should never be ignored. For example, would you market pink sporting goods to a male demographic? Probably not. Although it's important not to stereotype, many psychological and socioeconomic factors do come into play when marketing to a targeted demographic.

Brochure printing in full-color will also allow you to use high quality photography which could not be reproduced in black and white or grayscale. This enables you to hire a professional photographer or even to use stock photography of real models to spice up the design. Including pictures of people will allow the reader to more easily identify with the content of the brochures and that connection can lead to business for you. Pictures make people feel comfortable with a purchase by showing them exactly what they are getting.

Full-color brochure printing doesn’t have to cost an arm and a leg either. We offer competitive deals and amazing quality. At the end of the day, the brochures will be the face of your company to prospective clients or customers and thus the quality of your business brochures will be of high importance. Paying that little bit extra for full color shows that you care about your company’s image and this can only be a good thing. The numbers don't lie, print in full color and you won’t regret it.

Labels: printing

The Facts:

• 70% of Americans are online almost everyday.
• 50 Million people will shop online this year.
• Adults spend 3 hours a day more online than watching TV.
• There are over 400 Million websites online.
• Only 3% of all business sell their products or services online.
• 16% of small businesses see the Internet as a threat.
• Only 18% of small businesses have an Internet Marketing Plan.

The Fix:

• Get a professional website and offer your products online ASAP.
  • Add pictures, facts, articles, product benefits, customer comments, stories and testimonials.
  • Have a clear call-to-action or special offer on your home page to get sales.
• Super-charge your website with an Internet Marketing Plan.
  • Start a blog to post articles.
  • Build your own fan club in social networks.
  • Entertain, get feedback, be yourself, show personality, and do something to get attention.
• Keep a customer database.
  • Imagine how easy it would be to sell a prospect if you already knew what they wanted, how much they had to spend, and they already knew your company... Those potential sales are in your existing client list.
  • Re-sell, up-sell, and cross-sell through email marketing and your website.

Call us today and beat 85-97% of your competition with an Internet Marketing plan!

We can make Internet marketing easier by creating an open line of communication where you become more educated on Internet Marketing and we become more educated on your products and services. Working together this process becomes easier and more effective.

Call us at 816.228.1123
or click here for more information:
http://www.adtrendsinc.com/website-development.html

Labels: adtrends, marketing, websites

FUSION TUMBLER

14 ounce capacity. Double wall stainless steel construction. Spill proof lid with open/close slide. Curved shape for a comfortable grip. Fits most automotive cup holders.

Color: Sky Blue, Deep Red, Midnight Black , Top, Special
Size: 8 3/8" x 2 3/4"
Diameter 8 3/8" x 2 3/4"
Imprint Area: 1" x 2"
Case Weight: 36 pcs / 32 lbs
Production Time: Normal - 10 working days; FREE 7-Day Rush; 3 Day Rush Available

On Sale Now for $5.95 with a 144 piece minimum!

Labels: deals, products

10. Know Why People Buy

When you sell a product it's not only important to know who bought it, but also why they bought. Why they were motivated to buy your product over your competitor's product. When people feel like they are saving money they are more likely to buy now, rather than wait a while and eventually forget about it.

9. Follow Up On Customers

What is the BIGGEST mistake made in marketing? A salesperson receives a lead, sends a brochure or letter, calls about a week later, and if they don't receive an immediate sale, they hang up and never call back. They assume their campaign has failed.

8. Be Aware Of The Cluster Principle

People with similar demographic and psychographic profiles have a tendency to cluster together in the same geographic areas. Identify these cluster groups of businesses you need to target. This will help you select the right audience to target.

7. Boost Your B-to-B Sales

Here are a few tips to help you improve your business-to-business sales: Email to different job titles - decisions can be made on many levels, Provide complete information - big decisions need more detailed specifications, and Avoid corporate brochures - a brochure should always have a specific purpose.

6. Boost Your Loyalty Program

Establish long-term relationships with customers that will build their trust, and ensure that they will return again. Always communicate with your members and find out what they do and don't like about your program, and keep a creative focus so participation won't decline.

5. Keep Customers With Good Customer Service

Successful companies provide proactive customer service. Proactive customers service leads to increased business and loyalty. Go out of your way to please your customer by checking on the status of their order. Offer helpful solutions to their problems. Always go out of your way to exceed their expectations.

4. Don't Be Afraid To Go After Large Accounts

Although large accounts present special challenges, they are far from unapproachable. Here are a couple of things that people tend to get wrong about large accounts: They won't change suppliers - If you remain persistent and give them good reasons to switch to your company, they will more than likely warm up to the idea. OR They're usually happy with their service - WRONG! Prices, quality, and service are constantly changing. Keep your eye out for new buyers in your target market. New buyers mean new ideas, policies and even new vendors.

3. Know Thy Product & Prospect

Know your product, and explain it in simple, every day language. Learn as much as you can about the products and services you are offering. Explain it in a way that the customer would use it, not in the perspective of the manufacturer.

2. Use Cross-Promotions With Other Companies

The idea is to work with other companies to offer each other’s products and services to each other’s customers. It’s reciprocal and it is profitable for BOTH companies.

1. Your Best Customers Lead To Your Best New Prospects.

When searching for new prospects, always remember that they will always closely resemble your best customers. The best prospects on any consumer list are those who make frequent purchases in significant amounts. Identifiable by computer search, they fit into the RFM formula: Recency of purchase, Frequency of purchase, and Monetary value of purchase. What traits do your prospects have in common with your top customers? Use this information to find prospects who resemble your top customers' profile. Also, your customer's may be able to introduce you with a refferal.

Labels: marketing

Even in the best organizations the sales and marketing departments often work in parallel, though separate tracks. And, in most companies the sales and marketing departments actually work against each other, with each group planning their strategy, training their team, and implementing their plan without:

1. Considering each other's plans.
2. Gathering their input.
3. Providing unbiased feedback.
4. Gaining buy-in and support from each other.

How many times have new marketing programs or materials been developed—at great effort and expense—only to fizzle in the sales process because sales refuses to use them? Or how common is the scenario where marketing generates leads they feel sales does not follow-up on and sales deems these leads "unqualified?" Sadly, in these scenarios everyone loses.

Integrating the magic of marketing with the science of sales is KEY to sales and marketing efficiency and effectiveness. Without joining the often-disparate efforts of sales and marketing into one cohesive approach, your strategies are only realizing one-half of the equation.

To avoid this all-too-common trap, start by including the sales perspective into your marketing process by:

Understanding Your Sales Process. We find that the biggest reason sales and marketing teams don't integrate well is because they don't have the same understanding of the sales process and/or they don't have the same defintion of the concepts within the sales process (For instance, what EXACTLY defines a lead? What type of communication is necessary at the lead qualification stage vs. the presentation phase). To remedy this misunderstanding, start by defining and documenting your sales process and make sure both teams agree to operate within and support those definitions and requirements.

Implementing a Sales Advisory Committee. As you begin your annual marketing planning and budgeting, develop a sales advisory committee. The sales advisory committee meetings should be lead by the marketing department, while the sales department should decide sales representation. Use these meetings to strategize, plan, and establish sales buy-in into every aspect of the marketing approach. Also, solicit feedback from individual salespersons by posting a web poll to ensure your plans, materials, and vehicles aren't missing the mark when it comes to actual usability from a sales perspective. Make this poll anonymous so that you get the real scoop (and not just what they think you want them to say).

Co-traveling with sales representatives. Attending all the trade shows and industry events in the world will never provide the same perspective and opportunity to understand your customers' and prospects' needs from your marketing efforts, as calling on them. Ask the territory representative to plan a day (or two) for calling on a mix of current and previous clients and prospects. Be specific about who you want to call! Otherwise, you'll end up with a tour of the "A" accounts, with very little insight beyond your top customers.

Sales and marketing are not independent disciplines. And, it's not enough to "be friends." Integrate the two disciplines in a meaningful way and you'll find your sales and marketing efforts will be all the more successful.

Ad Trends Advertising, Inc. has it's own partner
in the Sales Department.

We highly reccomend Effective Sales Development for Sander Sales Training in Kansas City. We can help make the phones ring and the customers coming in, but eventually you have to sell them something to grow your business. We believe there are two easy ways to be more profitable in any market climate:

Get More Prospects or Close More Sales!

Labels: adtrends, marketing

Everybody wears clothes, so why not advertise just like many other companies do and use promotional logo apparel to advertise your logo or message?

We have a huge selection of custom printed corporate apparel, everything from polos, golf shirts, dress shirts, and more clothing. Use them for business or casual, some clients prefer a nice embroidered polo for every employee in their retail location for some additional logo advertising.

Other companies use them to simply give away to customers or employees in order to brand their logo or message off site. And some companies will buy custom printed apparel to resale to their customers and employees. No matter what your promotional campaign needs are, Ad Trends Advertising can help you with your custom printed corporate apparel program.

Our large promotional apparel selection can be used for: logo apparel accessories, promotional aprons, customized bed & bath clothing, promo children's apparell, custom printed costumes, corporate logo polo & golf shirts, men's marketing apparel, custom printed outerwear, corporate logo shoes & sandals, advertising sweatshirts & pants, customized logo athletic & team clothing, advertising tie dyed shirts, corporate marketing uniforms, and promotional women's apparel.

The most common types of imprinting for corporate promotional apparel are embroidered and silk screened. It's important to note that embroidered and silk screened clothing prices vary with the number of stitches for embroidery and colors you want to get imprinted, so custom printed apparel pricing can be confusing. Be sure to give one of our marketing executives a call today to explore your options, get ideas, or to get an accurate quote for your promotional apparel needs.

Please browse our catalogs under the Apparel button for a complete list of all items and brands. Give us a call if you have any questions.

Labels: apparel

Aloe Up® Alcohol-Free Foam Sanitizer is an extremely safe, effective, non-irritating, non-flammable, non-staining alternative to alcohol-based hand sanitizers.
In addition to killing a wide range of common and dangerous microbes with unprecedented Log 5 efficacy (99.999 percent reduction of Staphylococcus aureus), Aloe Up® Alcohol-Free Foam Sanitizer is the ONLY hand sanitizer on the market today that will kill both strains of Norovirus, Feline and Murine.

Unlike other hand sanitizer products containing BZK, Aloe Up® maximizes its effectiveness via the use of a unique surfactant package that allows the active ingredient to penetrate cell walls at a higher rate. Best of all, it does it without alcohol, an ingredient that dries out the skin and can damage the skin with repeated use.

• Alcohol Free and will not dry out your skin
• Protects for 30 mins after application; Alcohol based stops working after 10 seconds
• 1125 applications per container
• Will not leave gel agents on the hands that can harbor bacteria
• 99.999% kill rate; 3 times more effective than 99.99%
• Moisturizes while it protects

Labels: deals

1. Send an email newsletter for customers and prospects.
2. Develop a brochure of services.
3. Give customers two business cards and brochures - one to keep and one to pass along. Business cards aren’t working for you if they’re in the box. Pass them out!
4. Produce separate sales literature for each of your target market segments (e.g. government and commercial, and/or business and consumer).
5. Create a calendar to give away to customers and prospects.
6. Print a logo, slogan and/or one-sentence description of your business on letterhead, fax cover sheets and invoices.
7. Develop your own website and social network profiles.
8. Create a "signature file" to be used for all your e-mail messages. It should contain contact details, including your Web site address, and key information about your company that will make the reader want to contact you.
9. Include "testimonials" from customers in your literature, on your website, and in your presentations.
10. Announce free or special offers in your direct response pieces. (Direct responses may be direct mail, broadcast fax, trade show material or email messages.) Include the offer in the beginning of the message and also make it stand out by being creative.

Labels: marketing, websites

Ad Trends Advertising offers custom business printing including: Banners, Signs, Posters, POP Displays, Spring Wobblers, Pole Huggers, TV Toppers, Banner Stands, Ceiling Tiles, Mobiles, Trade Show Materials, & More.

• Banners - 13oz Vinyl (Standard Banner), Mesh & Satin
• Aluminum
• Backlit Plex - 3/16"
• Card Stock - 50pt
• Coroplast - 4 mil
• Decals - Glosssy, Reflective & Wall Graphic
• Die Bond - 1/8"
• Floor Graphics indoor
• Gator Board - 3/16"
• Magnets
• Oyster Board
• Perforated Window Film
• Posters
• Sidewalk Graphics
• Sintra - 1/8"
• Styrene - 020

We also offer the following custom business printing services:

• Large quantity projects quoted within 24 hours.
• Custom displays, and any other unique projects quoted within 24 hours.
• Standard production time is 3 days.
• Rush service is available depending upon quantity ordered for $45.00.

All products available in:

• Full Color
• 2nd-Side Printing
• Custom Cut
• Gloss Liquid Lamination * $100 minumum on all orders

Special Requests Available.
Call Toll Free For Pricing: 1-877-707-0882

Labels: printing

Work Apparel provides an opportunity to promote your brand and increase your visibility. While business cards, billboards, flyers, and banners, also do a similar job, work apparel especially if it is professional and useful, helps people remember you more.

Remember how specific cereal brands stick with us until we’re grown-ups? That’s because since we were children, we’ve been exposed to their marketing messages. Work apparel is another way to get that message out.

At Ad Trends Advertising, you can choose from a wide range of work apparel from all major brands. With thousands of items in our catalog, there’s one that will fit your promotion and your staff. Looking for corporate giveaways for business clients? Send them apparel that looks great and they can make use of - these range from cheap t-shirts to logoed Tiger Woods and Greg Norman polos.

To maximize your investment in work apparel, map out your plan. You need to set a clear goal on what you want to accomplish. Is it to advocate a cause or to thank clients for their business? Knowing your objective helps in narrowing down your choices of apparel. Setting up a budget should also be part of the planning process, as it will help you trim down your choices. Factor in your shipping and imprint or embroidery costs so you don’t overspend.

Labels: apparel, marketing