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Wednesday, May 6, 2009

Step 5: Link Building

How would you like FREE advertising or how about a FREE qualified referral?
Links to your website are Internet's version of referrals. The more frequently people link to your website, the more they tell potential customers and the search engines that you are trustworthy and they recommend you. The more links you get back to your site, the more sales and traffic will come your way.

How do you decide if a link exchange is worth your time?
Target Market - Will the site get you in front of your target audience?
Location - Is the company or directory local?
Relevance - Is the company or directory related to your business?
Price - Is there a fee to be listed on the site?
Traffic - Does the website or directory have more or less traffic than your site?

How many websites are linking to your website right now?
There is a simple test to see how many other sites are linking to your home page. Go to http://www.google.com/ and type link:www.yourwebsite.com into the search bar. The results will show all the sites with links to www.yourwebsite.com. Try this with your website, your competitors and some of your favorite websites to see how your website compares.

If you don't like what you see or need extra help with your website, call Ad Trends Advertising, Inc. today.

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