Increase the size, popularity and effectiveness of your website immediately! Publishing and syndicating articles to a blog is no longer optional, it is now a "must have" tool for your website. Create posts for newsletters, press releases, educational articles, product tutorials, new product promotions, or just about anything else. Search engines and human visitors love blogs and articles because it is often the freshest and most helpful content on your site.

Each article you post:

• Educates your prospects and encourages them to take an action.
• Validates your company’s expertise and brands you as a resource.
• Adds a page to your website increasing its size and power in the search engines.
• Adds fresh content so your website is different for returning visitors and search engines.
• Acts as an online press release or ad that draws in new visitors from around the web.
• Gets republished around the world adding links and referrals back to your website.

1. Top 5, 10, 50, or 100 Lists
2. Case Studies
3. FAQs
4. Interviews
5. Trends In Your Industry
6. Product Tutorial
7. Event Announcements
8. Press Releases
9. Job Recruitment
10. Interesting News Stories

Labels: marketing

There has been a significant increase in the popularity of social networking over the past few years. With it has come a shift in the way that people search for information and how they share and consult opinions on the internet when making purchasing decisions.

Social networking targets users by promoting content through bookmarking, blogging, online video sharing to potentially expand audience and drive traffic. Businesses should understand the power of these influences when it comes to establishing a reputation and growing their online business. Social networking strategies can help to generate branding power and a personal connection with its users.

One of the most important social networking methods includes posting business profiles on social media websites such as Facebook and LinkedIn. Instead of waiting around for consumers to come to you, you have to reach out to your target audience. Solidifying your presence in the social network community creates a direct interaction between business and consumer that may not dramatically increase conversion rates but is definitely capable of establishing branding power and credibility. The valuable feedback consumers provide promotes insight in determining what business strategies are working and what could be re-evaluated to make a website more user-friendly.

Join Social Networks. Social networking provides a means to promote association and the exchange of knowledge while also establishing business contacts and connections. Post your business profile in the popular social and business networks such as Facebook and LinkedIn, but also make sure to concentrate your attention on your niche audience by joining social networks that represent and support your business or company’s ideas. Blogging enables you to provide information and updates about your business to customers.

Businesses that incorporate social networking into their conventional marketing plan have the advantage of reaching audiences using a whole new approach. The benefits of branding and traffic are just the tip of the iceberg. Establishing your business as a leading authority in your industry promotes good quality links and better search engine placement, which in turn increases sales.

Labels: marketing

Ad Trends Advertising, Inc. does it again! Check out the awesome hockey jerseys we made for the City of Independence and their new CHL hockey team....

http://www.examiner.net/news/x1263222265/Hockey-team-to-focus-on-the-fans

Independence, MO —

Tickets go on sale Monday for Independence’s new hockey franchise, and fans have an opportunity to name the team and win prizes in the process.

Independence Professional Hockey, the parent company of the Central Hockey League team that will anchor the new Events Center at Interstates 70 and 470, announced a naming contest Thursday for the city’s new professional hockey team.

Brad Lund, IPH president, said more than $4,000 in prizes will be awarded through the contest, which got under way Thursday. The Examiner is the official sponsor of the naming contest, in partnership with the team. Participants can register online at The Examiner’s Web site, media.examiner.net/hockeycontest.“We are completely open-minded,” Lund said of the contest.

“We are looking for something with an Independence or Missouri flair. And we would like for the name to be unique.”Lund said IPH staff will go over entries, narrow them down to anywhere from four to seven entries. Then the finalists will be presented to the public on examiner.net and fans will vote for their favorite among the final nominees. The team is contractually bound to use Independence or Missouri in the team name, but Lund has indicated Independence will likely be used as the franchise name.

The person or persons who officially submits the winning team name will be eligible for the prizes, including a $2,000 shopping spree at Independence Center, a 42-inch flat-screen television, furniture, a hotel getaway, a salon and spa package and hockey tickets (see official contest rules Page B6 or at media.examiner.net/hockeycontest).“May the best lady or man win,” Lund said.

Season tickets go on sale at 9 a.m. Monday. Prices begin at $352. Individual tickets will go on sale at a later date and are expected to range from $12 to $32. And there is no charge for parking at the arena.Lund said a search for the team’s head coach will begin May 1.“We will work hard everyday in the front office,” Lund said, “to put a good hockey team on the ice.”

Labels: apparel

Search Engine Marketing

Search engine marketing has been one of the most highly visible forms of marketing. Millions of businesses employ search engines to gather information on a daily basis. Search engine placement under targeted keywords or phrases is an important tool to generate new business. Companies that properly place themselves under the right keywords can see great success. Your keywords and phrases need to be relevant to the products or services provided in order to attract visitors. When you don't have a solid working knowledge of search engine marketing, choosing the right keywords proves to be very difficult, and achieving placement on the first page of results can seem impossible.

Have You Tried Pay-Per-Click Advertising?

Pay-per-click advertising is the fastest growing advertising medium in the United States, quickly replacing Yellow Page Ads, Val Pak, and many other mass marketing techniques. This is an advertising method for which you pay for each click on your ad that is displayed on a search engine results page. Advertisement rates are based on an auction format in that the highest bidder obtains the top placement. If your bid is $1.00 for every time someone clicks your link while your competitor bids $1.50, your competitor will gain a better placement than you. However, if you write an effective ad you can get higher placement, because if twice as many people click on your ad, you are generating more money for the search engines. You should also understand that at a bid of $1.00, you will owe $100 for every 100 people that visit your site whether they buy from you or not. You will need to set a price per click limit and a monthly budget that fits your needs.

Pay-per-click advertising clearly requires a full understanding of your conversion ratio to determine the budget necessary to commit to such a program. Many people just go nuts trying to get their pay-per-click advertisement absolutely perfect. And, if you don't read the small print, you could find that your budget is exhausted quickly. But if you set it up sensibly you could attract many hundreds of paying visitors on a daily basis. To be effective, you will have to understand your cost per click, conversion ratio for visitors to customers, and your profit margin on each sale.

Ad Trends Advertising, Inc. helps companies execute their search engine marketing by creating targeted keyword lists and managing Pay-Per-Click advertising campaigns. One of our clients, a used medical equipment dealer, was receiving only about 75 visitors a month for $100 spent on Google Adwords. After we researched and adjusted his keywords and wrote new advertisements for him, we were able to get close to 250 visitors per month for the same $100. These visitors were also more targeted and likely to use his service.

If you need help with your search engine marketing, call us today at 816.228.1123 and speak with one of our Marketing Executives. Ad Trends Advertising, Inc. manages websites from small businesses to international franchises, and we've spent years studying search engine marketing. Call us today and find out how we can help you grow website traffic for your business!

Labels: marketing

Email Marketing & Customer Feedback Tools To Grow Your Business Instantly...

This powerful solution includes email marketing, survey tools, and a customer testimonials feature for your website. You will be able to easily connect with your customers, cut costs, communicate quickly, announce upcoming events, and help your company go green.

Boost sales, track results, and grow your business instantly.
Many of our clients see sales results from the very first email blast. With the low cost of sending emails, most companies pay for the yearly service within the first month. The fact that you are reading this right now proves email campaigns work!

Stay in contact with customers and encourage repeat business.

• Select from hundreds of email templates to quickly build and send great looking surveys, email newsletters, promotions and requests for reviews.

Use customer surveys to gauge your Customer Satisfaction Index, or test the waters for a new idea.

• Create and send surveys to your entire database and see the results online.

Manage all your reviews and testimonials on the website.
This program verifies all reviews to ensure that the feedback is real, and provides your business with the opportunity to respond to unsatisfied customers or negative feedback before it’s posted online.

• Develop a built-in testimonials section on your website and create a positive online reputation. With a single click, publish reviews and promote your business featuring reviews on your website.

Up Next:
Search Engine
Marketing
4/15/2009

Labels: marketing

Get The Top Five Internet Marketing Services Set-Up & Ready For You To Start Growing Your Business Online!

Business owners are facing a harsh reality: A website in itself offers no assurance of business.

Labels: marketing