Google Adwords is an incredibly powerful marketing tool with an instant global reach that can take your business from nowhere to an overnight success.

So why wouldn't a new marketer take advantage of such a powerful tool? I can answer that question with another question. Why wouldn't you let someone with a new driver's license behind the wheel of a race car? Because, unless they are extremely lucky, they are going to crash and burn. Google Adwords is the Formula One of marketing online and it is not for beginners.

As advertising goes, the reasons to avoid Google Adwords early on in your education is overwhelming.

1. First, it can be very expensive and most new marketers will exhaust their ad budget before they can successfully bring in revenue. This is mainly because Google Adwords can be deceptively difficult to master. The basic formula is to identify keywords, write an ad that uses the keywords and have a landing page that completely delivers on what your ad promises. Most beginners pick general keywords, and send everyone to their home page.
   
   
2. Next, Google rewards advertisers who solve the problem their searchers are trying to solve. If you fail to do this you can expect high cost per click and low traffic.
   
   
3. Further, Google purposefully keeps the exact formula for success under wraps. If you are not getting the results you are seeking, the support you receive from Google will be general at best. Expect Google to suggest "improve your landing page" or "tips for writing ads." On top of that, Google periodically change their rules requiring you to change your campaign or face the prospect of high cost per click or low traffic.
   
   
4. Finally, the instant global reach of your Google Adwords campaign is accompanied by global competition with a wide variety of skill levels and budgets.

Keep your chin up though. There are many options that exist for the new marketer.

Initially most new marketers have more time than money and that can be a good thing. There are many low-tech approaches that have worked for decades and still do. These alternatives allow you to learn how to market affordably which will allow for some trial and error without spending your whole ad budget.

Call Ad Trends Advertising, Inc. today at 816.228.1123 to get professional help with your Internet marketing, or discover some new off-line approaches to generating phone calls without Pay-Per-Click advertising.

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