Use marketing to grow through in the recession!

Have you stopped spending... stopped moving forward... because you’re convinced that everyone else has too? Stop thinking like that and start marketing!

1. Market to the people who aren’t affected by the recession: change your business model or set up a direct marketing campaign which goes to the rich people and companies that are going to be least affected in tough times.

2. Improve your advertising: Most advertising is pathetically weak. If you’ve noticed a 30% drop in business, simply improving the copy in your advertisements could cause you to be doing better despite the slow economy.

3. Address the message upfront in your marketing: Have a sale because you’re trying to help people cope with the recession and figure that if the cost of food, petrol and mortgages is rising so much… you’ve got to help offset it by offering some substantial savings. Your customers will love you for it!

4. Contact your existing customers: That’s right. It’s five times easier to sell to an existing customer than to create a new one. So send out letters or jump on the phone to your existing customers and pay them a “how’s things” call.

5. Study marketing: If you’ve got some spare time, use it to soak in and study more information about marketing and business. After all, just learning a few new tricks could make you that much richer in the months ahead.

6. Do joint ventures: Find other business owners who have similar clients to you and recommend each other. It costs you virtually nothing and is probably the most effective and profitable method of promoting your business.

7. Apply the power of 10: Contact 10 times as many new prospects. Follow up 10 times as many existing customers. Make 10 times as many “touches” with your client base.

8. Measure everything: Make every ad… every marketing campaign… and everything you do 100% accountable. If something is working for you and profitable, run it more. If an advertisement or marketing campaign is losing you money, get rid of it quickly.

9. Use Synergy: Have a singular purpose with all your marketing efforts. Don't use the shotgun approach and blast you marketing out to the masses. Have a single message on all your mediums to make the biggest impact.

10. Take advantage of FREE opportunities: You can post fee listings in online directories. Speak at chamber meetings. Volunteer for charities. Join groups and communities. There are countless ways to market without spending a dime if you take the time to do what it takes.

In closing, remember that your competitors are going to PANIC and SCRAMBLE and this represents an enormous opportunity for anybody who holds their ground and finds the tools they need to get ahead despite the recession. To start using these marketing tips to your advantage, call us today.

Labels: marketing