1. Send an email newsletter for customers and prospects.
2. Develop a brochure of services.
3. Give customers two business cards and brochures - one to keep and one to pass along. Business cards aren’t working for you if they’re in the box. Pass them out!
4. Produce separate sales literature for each of your target market segments (e.g. government and commercial, and/or business and consumer).
5. Create a calendar to give away to customers and prospects.
6. Print a logo, slogan and/or one-sentence description of your business on letterhead, fax cover sheets and invoices.
7. Develop your own website and social network profiles.
8. Create a "signature file" to be used for all your e-mail messages. It should contain contact details, including your Web site address, and key information about your company that will make the reader want to contact you.
9. Include "testimonials" from customers in your literature, on your website, and in your presentations.
10. Announce free or special offers in your direct response pieces. (Direct responses may be direct mail, broadcast fax, trade show material or email messages.) Include the offer in the beginning of the message and also make it stand out by being creative.

Labels: marketing, websites