Your company's Internet marketing strategy should consider two time frames and several key components when creating your marketing plan. There are short-term strategies and there are long-term stategies for Internet marketing.

Short-term Internet marketing strategy - Produces instant results, but they may be more expensive or difficult to maintain for years at a time. These strategies are also considered short-term because if you stop doing them, you usually lose the results quickly. They include:

• Pay-Per-Click Advertising
• Email Marketing
• Link or Banner Exchanges
• Promotions & Contests
• Posting links in Forums or Chat rooms

Long-term Internet marketing stategy - Takes longer to produce results, but often will continue to grow and be effective long after the activity stops. These Internet marketing stragies may take months or years to be truely effective, but once they do, they are much more powerful and often free to maintain. They include:

• Search Engine Optimization & Marketing
• Online Social Networking & Bookmarking
• Blogging & Article Marketing
• Opt-In Email & News Feeds
• Link Building Campaigns

You may notice that link strategies are in both lists. Link exchanges trade links between both websites and they other person will usually take it down if you do, and the reward is not as great. With Link Building, you create attractive content and encourage one-way links to yoursite that will remain on the web forever. They are much more powerful to the search engines when they are one-way links too!

By creating and implementing a balanced Internet marketing strategy, using both short-term and long-term strategies, you will drive a steady stream of targeted traffic to your web site.

Here are 10 Internet Marketing Strategies that will help you busines grow online:

1. Start with an effective web design and development strategy for updates.
2. Practice good search optimization techniques for all pages of the site.
3. Learn to use email marketing effectively for existing customers and prospects.
4. Dominate your marketing niche and specific keywords first, then expand.
5. Request website analysis from an Internet marketing professional at least quarterly.
6. Blog and interact with your visitors.
7. Create and build relationship in online social networks.
8. Publish articles and get listed and linked in news stories on the web.
9. Facilitate and run contests and giveaways via your web site.
10. Use pay-per-click advertising as a last resort to increase traffic.

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