Search Engine Marketing

Search engine marketing has been one of the most highly visible forms of marketing. Millions of businesses employ search engines to gather information on a daily basis. Search engine placement under targeted keywords or phrases is an important tool to generate new business. Companies that properly place themselves under the right keywords can see great success. Your keywords and phrases need to be relevant to the products or services provided in order to attract visitors. When you don't have a solid working knowledge of search engine marketing, choosing the right keywords proves to be very difficult, and achieving placement on the first page of results can seem impossible.

Have You Tried Pay-Per-Click Advertising?

Pay-per-click advertising is the fastest growing advertising medium in the United States, quickly replacing Yellow Page Ads, Val Pak, and many other mass marketing techniques. This is an advertising method for which you pay for each click on your ad that is displayed on a search engine results page. Advertisement rates are based on an auction format in that the highest bidder obtains the top placement. If your bid is $1.00 for every time someone clicks your link while your competitor bids $1.50, your competitor will gain a better placement than you. However, if you write an effective ad you can get higher placement, because if twice as many people click on your ad, you are generating more money for the search engines. You should also understand that at a bid of $1.00, you will owe $100 for every 100 people that visit your site whether they buy from you or not. You will need to set a price per click limit and a monthly budget that fits your needs.

Pay-per-click advertising clearly requires a full understanding of your conversion ratio to determine the budget necessary to commit to such a program. Many people just go nuts trying to get their pay-per-click advertisement absolutely perfect. And, if you don't read the small print, you could find that your budget is exhausted quickly. But if you set it up sensibly you could attract many hundreds of paying visitors on a daily basis. To be effective, you will have to understand your cost per click, conversion ratio for visitors to customers, and your profit margin on each sale.

Ad Trends Advertising, Inc. helps companies execute their search engine marketing by creating targeted keyword lists and managing Pay-Per-Click advertising campaigns. One of our clients, a used medical equipment dealer, was receiving only about 75 visitors a month for $100 spent on Google Adwords. After we researched and adjusted his keywords and wrote new advertisements for him, we were able to get close to 250 visitors per month for the same $100. These visitors were also more targeted and likely to use his service.

If you need help with your search engine marketing, call us today at 816.228.1123 and speak with one of our Marketing Executives. Ad Trends Advertising, Inc. manages websites from small businesses to international franchises, and we've spent years studying search engine marketing. Call us today and find out how we can help you grow website traffic for your business!

Labels: marketing