Retailers Use Long Weekend to Lure Customers

KANSAS CITY, MO -- Stores desperate to see customers walk in the door are using the Martin Luther King Jr. Day three-day-weekend to entice people to spend some money. Car dealerships like Rob Sight's Ford Lincoln Mercury are doing the best they can to stay afloat in this market. So, they're making the most of the holiday weekend by going heavier on TV advertising right now.Retailers all over have been offering huge sales incentives this MLK weekend to get you in the doors.

Mark Cromwell, the President of Ad Trends Advertising Inc., said that even though retailers are offering great sales now, wait until the market finishes adjusting. "I think you're getting really good deals. But I think that you'll find some of those sale prices become '09 prices," said Cromwell.

Cromwell said the market is adjusting in a couple of ways. He said it used to be that retailers could get the price they asked for. But, he said those days are coming to an end. "I think the market is going to back down to adjust that a $2 product is worth $2 not $3," said Cromwell.

And, as things continue to balance out, Rob Sight said he's staying optimistic. "With the changing of the guard tomorrow, and just a little positive thinking... will go along ways and hopefully we'll start seeing some incremental increases."

Cromwell said there may be more bankruptcies as 2009 settles in. He said companies who've been operating with products with inflated values won't be able to survive as the market adjusts.

Labels: adtrends