Recently, we launched a company apparel web store for CARSTAR. The web store is an interactive and secure place for franchise owners to log on and purchase apparel for their employees. This store has eliminated the need for the corporate office to purchase, ship, and store branded apparel allowing them to get back to what’s important – growing their business.

Now that apparel is handled exclusively at one location, CARSTAR ensures a brand consistency that is impossible to achieve any other way. Ad Trends Advertising, Inc. now handles every aspect of the streamlined process, from customer service involving various locations to production and fulfillment. In the near future, we will be adding a full line of promotional products to the web store. This opportunity provides each location with a one-stop shop for all essential pieces needed for effectively marketing their brand.

Customer satisfaction is also a key focus of the marketing plan. CARSTAR hopes to soon provide customers with a personal account manager, who will call them every other day with an update on their vehicles progress. This person will also be available for calls at any time a customer has a question.

CARSTAR will also look to launch an innovative product known as the Personal Concierge, suggested by Ad Trends Advertising, Inc. This service will be provided to anyone who receives an estimate as a thank you for the opportunity to repair their vehicle. This unique program offers customers the opportunity to receive answers to any questions they might have 24/7 with a simple phone call. Callers can ask anything from driving directions, location of a 4-star restaurant, the weather forecast for any city, or the information for the closest CARSTAR… By registering the customer’s information, they can be greeted by name and treated like a star. It is similar to OnStar, only for your cell phone. At the close of each call, the Personal Concierge brands the call with the CARSTAR marketing message.

Once the vital operational and promotional items are streamlined, CARSTAR and Ad Trends Advertising, Inc. will focus on marketing the collision repair franchise to insurance agencies nationwide. Insurance Agents are a key ingredient in where your vehicle is referred to for repairs. Treating the agents as a valued customer will reap numerous rewards, most importantly increases in car counts and revenue. The overall goal of this marketing plan is to make CARSTAR the one and only destination for repairing your vehicle.